Why “Hello Whale”?
Sometimes the big idea sits just below the surface. The Whale is your big, undiscovered idea; it’s your differentiator. Your Whale is your unique value proposition and to be most effective, it must swim fast and free in that big, blue ocean. Let’s help you navigate and discover the possibilities of your Whale - your ideas, your brand position, your unique company offerings, and what it is that truly sets you apart from the competition. Hello Whale, introduces you to the power of your brand message and what part it plays in the blue ocean of possibilities.
About Laura
Laura Crawford is the Creative Director behind Hello Whale. She has a decades long track record of creating meaningful interactions in both the physical and digital space. From Web 1.0 and broadcast design to mobile, products and now generative NFT art campaigns Laura’s experience in media design has spanned all media types and implementations.
“I can emphatically say Laura is one of the best people I’ve ever worked with. She brought an abundance of design knowledge and skill, as well as an engaging enthusiasm to each project we faced. She is generous with her time, well-connected and always engaged the right people, practices good judgement, and was always the source of clarity and comfort in an often hectic, challenging and ambiguous environment.”
— Tara Murphy, Sr. Manager, Operations Digital Media, Edmunds.com