Case Study 1:
Site Enhancer Portal & Responsive Content Modules
Leading creative and UX, I work with the Product Managers, Marketing teams, Designers and Developers to organize the creative and product strategy. I manage the brand design, art direction, organization, flow and user experience design for websites, portals and responsive content modules.
OBJECTIVE
Create a dealer shopping portal by which individual dealerships can select Edmunds content to display in the context of their own shopping funnels and in support of their sales process.
STRATEGY
Creating a stand alone portal, Site Enhancer is built to deliver Edmunds content across dealer sites. These content modules are accessed, enabled and managed through the dealer portal. The widgets appear on Vehicle Detail Pages as well as customizable Vehicle Report Drawers.
ACTION
As lead Creative Director, I worked with the Product Manager, Marketing teams, Designers and Developers to organize the creative product strategy. I managed the look and feel, organization and user experience design for the dealer portal as well as the individual, responsive content modules. These modules include custom Pricing Validation, Edmunds Reviews, Vehicle Dimensions and Feature Highlights.
RESULT
These content widgets are accessed, enabled and managed through the dealer portal. Custom content modules appear on Vehicle Detail Pages as well as the Vehicle Report Drawer. Feedback is overwhelmingly positive as this product gains traction in the market.
